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AccessA is Australia’s National Network for infertile patients. They support families which need knowledge and assistance on the path of getting a child. Handling this delicate subject, AccessA s’ aim is to inform and give a helping hand. AccessA’s strength is their international network that they use to keep artificial procreation matters on the top of the agenda in Australia and in the world.

Sandra Dill was one of Birgitta Ralston’s first clients in the beginning of the 90′s when they worked on the design for an international organisation. When Sandra needed design for AccessA, which she presides, she googled and found Birgitta! This was the beginning of a change of look from the outdated identity. Logo and the communication documents and website has been redesigned since. A newly designed website will soon be online as well.

We were inspired by the icons and colours of the aborigines for the head illustration used on the communication tools. Colours as orange, for the local earth, fresh blue and green are combined through the profile. We intended to make the information flow as easy as possible, resulting in two main sections: everything what describes the journey the member is facing are marked with blue; and the help AccessA provides uses a green background.

AccessA also confided in us the mission to design the AccessA newsletter on a yearly basis. with the creation of a new illustration for each issue.

www.access.org.au

Name: Access
Mission: Patients Network profiling
Client: Sandra K. Dill
Period: 2009
Delivery: concept, profil reneweal, communication tools, web design


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