© 2010 Transplant / James Auger, Uk.

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James Auger / Speculative, Critical & Conceptual Design

Actual position: Tutor, Researcher, Royal College of Art, London-Uk.
Language(s): English
Diplom(s): MA (RCA/Royal College of Arts, London-Uk) PhD student (completed 2011)
Years of experience: 14

Coaching field: the Speculative design methodology can offer an alternative approach to the design and development of technological products and services. And it’s core is an awareness of the complexities of people and how more complex needs and desires are often ignored by mainstream design practice. It is also about not following the trends and linear technological development that exist in the current mode of practice where products usually represent small iterations of what has been before. Speculative design is about sideways steps, imaginative design proposals, considered technological futures and acknowledging the complex needs of people.

Experience: Running conceptual mobile telephone project as an invited resident designer (Issey Miyake Design Studio), Commission for experimental design project exploring collaborations between designers and scientists (Impact Exhibition).
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© 2010 Transplant / Jimmy Loizeau, Uk.

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Jimmy Loizeau / Speculative, Critical & Conceptual Design

Actual position: Tutor, Researcher, Royal College of Art, London-Uk.
Language(s): English, French/75%, Italian/50%
Diplom(s): MA (RCA/Royal College of Arts, London-Uk)
Years of experience: 20

Coaching field: As part of the design collaboration Auger-Loizeau, i am established in the growing field of “critical design”. I have exhibited and lectured internationally. My collaborative work has been widely published featuring in the acclaimed Design and the Elastic Mind at the Museum of Modern Art, NYC in 2008. My design practice is concerned with behaviours that are brought about through the intervention of new objects and new functions and how, these objects can be configured to ask questions and reveal our presumed and sometimes strange interactions with the world through products.

Experience: As a Research Associate at MIT Lab Europe, Dublin from 2002-2004, i was responsible for the development of research projects, and the presentation of speculative communications products at various institutions, conferences and exhibitions. This culminated in the realisation of several projects, one of which the Isophone project won an honourable mention at ARS Electronica (2004, Linz). As a Research Associate at Goldsmiths i worked on the EPSRC funded Material Beliefs project, a research project instigating collaborations between designers, scientists and engineers. The aim of Material Belief was to take emerging technologies and looked at how design could serve as a tool for public engagement to stimulate discussion about the implications of their future use. Work culimnated in a series of robots (Carnivores Domestic Entertainment Robots), which have since been nominated for several awards, have been exhibited and presented worldwide.

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© 2010 Transplant / Photo: Hervé Ternisien / Marc Bretillot, Fr.
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Marc Bretillot / Food Design

Actual position: Marc Bretillot, Food Designer, Paris-Fr / teacher ESAD & ESCF (School of Culinary Arts in Paris)
Language(s): French / English (french version…)
Diplom(s): Ecole Boulle, ECM (Furniture Design School)
Years of experience: 10

Coaching field: i am a culinary designer and teach at the Graduate School of Art and Design of Reims where i founded the Research Workshop on Food Design. It works with the agri-food and fine craft of mouth as innovation consulting. It organizes international events around food and performances achieved on the borders of contemporary art.

Experience: Search of new product concept for Nestlé, and Unilever Food / Creation of specific product for Haagen Dazs / Meals event for Ikea France, Maison & Objet, for the champagne Krug / Product development for the Laboratory (space art science) / Workshops and conferences for design schools, cooking, and institutions.

.© 2010 Transplant / Ambra Trotto, It.

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Ambra Trotto / Ethics in Interaction Design

Actual position: Tutor, researcher “Designing Quality in Interaction” University of Eindhoven, Nl.
Research fellow University of Florence, It.
Language(s): English / Italian / French / Dutch / Spanish / Portuguese
Diplom(s): PhD student at the Designing Quality in Interaction, University of Eindhoven, Nl
Years of experience: 10

Coaching field: How do interactive products and systems transform our life? How can they create awareness of behaviors, consequences and support our intentions? How can we steer that towards an ethical direction, maintaining a realistic market perspective? What is the role of making and sharing the language of making between cultures? Can a multicultural making process add to this aim of designing an ethical product or system? How can local identities and manufacturing skills enrich this process? These are the questions that I asked and ask myself and I aim to fulfill during my coaching activities. Workshops and courses’ results can be viewed soon in the Rights through Making internet platform ; already on the Department of Industrial Design of University of Florence Internet site; in various publications (Trotto et al. Rights through Making, 2008; Trotto et al. Wearing Quality, 2009; Trotto et al. Bionic Wearables and Urban Lights, 2010; Kuenen et al. Metamorphosis, 2010).

Experience: Several semester courses at the Department of Industrial Design of the University of Florence, both Bachelor and Masters, since 2005 / Workshop, May and June 2009 Universidade do Sul de Santa Catarina, Curso de Graduacao em Industrial Design and Mormaii / Reseach project and final event “Barbie a Corte” with the Province of Florence, Secretary of Fashion, and Mattel, 2008 / Various Rights through Making workshops at the Eindhoven University of Technology, the Netherlands, with various partners, such as the Municipality of Eindhoven, the Federal University of Akure, Nigeria, and the Universidade Positivo, Paranà, Brasil.

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© 2010 Transplant / Stoffel Kuenen, Nl.
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Stoffel Kuenen / Wearable & Interactive Product

Actual position: MSc. Enginner, researcher
Language(s): English / Dutch / German
Diplom(s): MSc. Enginner & graduated from MIT Medialab, Boston-USA.
Years of experience: 10

Coach field: the products we use shape the way we view the world, the way we interact and perceive it and others in it. This places a delicate responsibility in the hands of me as designer, as I literally and figuratively help shape the world and the interactions people can have with it. Not only do the function, form and behavior of the products do so; the way they are constituted, the materials used, the manufacturing techniques, the place and thus the social circumstances of manufacture, all those in many ways frame the way a user sees himself in this world.

Experience: Development Project manager for various interactive consumer products
(wireless playground 2001-2004, WIAPP 2009) / R&D Manager for FUN Industries 2004-2009 / Workshop teacher/coach: May and June 2009 Universidade do Sul de Santa Catarina (Curso de Graduacao em Industrial Design and Mormaii) / Visiting professor/teacher:Januari-June 2010, masters’ course at UNIFI (collaboration with Prato Chamber of Commerce) / Editor of book Metamorphosis, 2009-2010

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