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The Willy furniture series is designed in three in different colour and material options. An interior collection has also been designed to fit with the furniture. It comes in two colours and material options for the textiles, floors and walls in each furniture series. To make the choice to select Willy furniture as simple as possible, we created system folders for the furniture & interior selection process.

The first part of the selection process involves choosing one of three Willy ocean themes (Pacific, Atlantic, Indian) that are representative of the colours and materials, after this you must select one of the fitting port themes (Los Angeles & Panama, Bergen & Havanna, Singapore & Mumbai) for the rest of the interior (besides the furniture). To complete the Willy look you choose then a general warm or cold theme for the less flexible parts of the ship that can only be slightly altered due to technical specifications such as the bridge and day rooms.  A simple graphic description guides you through these three Willy selection steps.

If you want to see more of the Willy furniture click here, to see the Willy identity click here.

www.vestnesocean.com

Name: Willy
Mission: Maritime Furniture & Interior Collection
Client: Vestnes Innredning
Period: 2005-2008
Delivery: concept development, interior design, furniture design and development, strategy , brand identity, web design, illustration
See also: Willy – Identity & Fairstand

“Willy is part of the whole, an interior concept developed exclusively for ships.” Jonny Bjørnset, Vestnes CEO.

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To complete the Willy project, we designed a whole new identity. After developing the brand name Willy, we created a new logo, brochure and the web design for the super tanker company Vestnes Ocean Group. Inspired by the boats itself, we used strong colors, simple lines and the soft shapes of the furniture.

The maritime furniture collection Willy was first presented to the public in June 2007 at the International Shipping and Maritime Exhibition and Conference NorShipping in Oslo, Norway. In order to show Willy furniture in use as realistically as possible we asked an theater actor to live in the Willy fairstand for the full two days of the conference. Customers were able to sample and see how they sleep, sit, eat or read in a Willy furnished environment.

If you want to see more of the Willy furniture click here, to see the Willy Maritime Furniture & Interior Collection click here.

www.vestnesocean.com

Name: Willy
Mission: Identity & Fairstand
Client: Vestnes Innredning
Period: 2007-2008
Delivery: concept development, interior design, furniture design and development, strategy , brand identity, web design, illustration
See also: Willy – Maritime Furniture & Interior Collection

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Vestnes Ocean is an experienced maritime interior builder and the initiator of the Willy furniture collection. We felt that the maritime furniture available on the market lacked an understanding of the living conditions on-board vessels. Willy, is the result of a strong knowledge of the boat industry and contemporary design skills. The designers Ralston & Bau, introduced simple shapes, new materials and techniques to make user friendly furniture.

“Low drawers are rounded, providing more floor-space for the feet and doors are soft, to make corners inoffensive. The furniture shapes are inspired by the famous orca Willy, who lived happily in a fjord close to Florø on the west coast of Norway, where Vestnes Innredning is located. We wish you a pleasant life in the company of Willy.” Jonny Bjørnset, Vestnes CEO.

After the concept sketching phase, we visualized the whole Willy range through 3D scale models in order to aide agreement with the project group over every detail. This also made it possible for us to visualize the functionality of the whole space.

The series has simple shapes and through the use of new materials and smart functions we created user-friendly, space optimized furniture.

The Willy furniture is designed in three series in different colour and material. An interior collection has also been designed to fit with the furniture. If you want to get to know more about the Maritime Furniture & Interior Collection click here, to see the Willy identity click here.

www.vestnesocean.com

Name: Willy
Mission: Maritime Furniture & Interior Collection
Client: Vestnes Innredning
Period: 2005-2008
Delivery: concept development, interior design, furniture design and development, strategy , brand identity, web design, illustration
See also: Willy – Identity & Fairstand

Photos: © 2009 Vegard Fimland for Vestnes Ocean
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